The Arctic Polar Bear

The Arctic Polar Bear

enjenta is proud to be a member of WWF-UK's Business Club a community of enterprises who are supporting WWF-UK's urgent work. By joining WWF's Business Club, enjenta is raising vital funds to help WWF's mission to build a future where people live in harmony with nature by conserving biological diversity, promoting sustainable use of natural resources, reducing wasteful consumption, cutting pollution and carbon emissions. Find out more about WWF's work.

In particular enjenta is taking an interest in the conservation of arctic polar bears. A combination of past overhunting and habitat erosion due to global warming and the receeding ice pack is threatening the survival of the arctic polar bear. It's enjeta's aim to become increasingly involved in this project both monetarily and substantively.

The polar bear (Ursus Maritimus) is largely native to the arctic circle. It's the world's largest apex predator with male bears reaching up to 680 kg or 1,500 lbs. In recent years the species has been declining in part due to overhunting but also due to the impact of climate change. The receeding ice pack means that the bears have to swim further to find food and are driven ashore earlier in the year before they have built sufficent fat reserves to cope with a period of food scarcity in the late summer and early fall.

In 2008 the World Conservation Union (IUCN) reported that the population of polar bears may be only between 20,000 and 25,000 and upgraded the polar bear to a vunerable species citing a 30% probable decline in numbers over the next three generations (45 years). For more in depth information on the polar bear take a look at the wikipedia pages. 

The World Wildlife Fund has an active polar bear conservation project that you can donate directly to or through polar bear adoption.

The canadian WWF team is tracking polar bear movements. You can read more here (the link in the video is our of date).